How did you use media technologies in the construction and research, planning and evaluation stages?
I have used a wide variety of media technologies throughout the course, all of which have helped me significantly in constructing my final product. These technologies include a broad range of advanced software, as well as equipment. For example, during the construction phase of my music video and ancillary tasks, I used the programs Final Cut Pro, Photoshop, InDesign and GoPro Studio. Each of these programs were fundamental in the editing process. Final Cut Pro enabled me to edit my footage together skillfully and efficiently. For example, using the ‘Trim tool’ and ‘Range tool’, I was able to arrange my clips so that edit points lined up with the beat of the music. Final Cut Pro also allowed me to enhance the happy, playful atmosphere of my music video by augmenting the colours in shots via the Colour Correction tool. Likewise, I used Photoshop to edit my digipak images to the same effect. I used the ‘Extrude’ stylise filter to create a unique ‘block’ effect and then altered the opacity and brightness to make the photos match. I then imported the images into InDesign, where I used a template to construct the digipak. InDesign’s broad array of functions and features enabled me to experiment using a variety of different images, fonts and layouts. For instance, I was able to lower opacity on the CD tray in order to make the try look different to the actual CD so that it focuses the listener’s attention to the actual CD – a typical convention of digipak genres. To further make the CD look different, I decided not to use the block effect on the tray and also blured the tray image on Photoshop. Additionally, I have included copyright terms and conditions to ensure that my product looks authentic and accomplished, including the official copyright license text. Also, I have included a barcode and the Compact Disc Digital Audio logo in order to attain an industry standard appearance. Finally, in order to further promote my artist’s identity/image awareness, I produced my own official ‘Emily P’ logo using Indesign. In order to make the words ‘Since’ and ‘1997’ curved as shown, I made points by using the ‘Pen’ tool and dragging the curser to make a curve and I then used the ‘Text’ tool to write the words on the curved line. I chose to use the fonts ‘Antsy Pants’ and ‘Amateur Slash’ which I downloaded from the website ‘DaFont’ as I thought these modern fonts were appropriate for my ‘Pop/Drum and Bass’ genre artist. Additionally, I used Adobe Premiere Pro to construct my animatic. After hand drawing my ideas of various shots I’d use in my music video, I then used Premiere to edit my shots together to create the animatic. In order to make the images move in my animatic video, I used the motion settings in Premiere and added key frames to change the scale of the image.
In terms of equipment, in the filming phase of my music video, as well as the various preliminary tasks, I used a Canon 1200D camera. This was very beneficial, as the Canon 1200D is an extremely high-quality camera, which produces excellent HD video recordings. Furthermore, through applying what I had learnt in the previous tasks, I was able to take full advantage of the camera’s features when filming my music video. For example, through adjusting the aperture, I was able to allow different amounts of light into the shot. This was an instrumental feature in achieving the vibrant, luminous shots in my music video. In addition, I used a 28-80mm lens for the majority of the music video, as this allowed more of the scene to be included in the shot. This was of significant importance in the making of my music video as with this lens, I was able to produce effective long shots. Finally, I employed shallow depth of field throughout my music video, which works as a spotlight on my artist as the audience is naturally drawn to her. This was certainly a key skill in making my music video successful. The tripod was also an essential form of equipment; I used this recurrently throughout the filming phase to ensure that all my shots were steady. Furthermore, I used a GoPro Hero 3 to film my time-lapse shots in the car as well as most of the footage on the boat. The GoPro was a particular necessity on the boat as the waterproof cover allowed me to film shots underwater – a unique feature of my music video. As well as this, seeing as it was difficult to film steady shots on the boat with the GoPro without a tripod as the bumpy waves made my shots unsteady, I used a 3 Axis Handheld Steady Gimbal in order to keep my shots as still as possible. Moreover, when underwater, in order to help me to keep the GoPro steady, I used a GoPole Reach – a type of selfie stick – that allowed me hold the GoPro high into the air whilst in the water. Another great feature about the GoPole is that it floats which ensured me that the GoPro wouldn’t sink if I dropped it!
Moreover, throughout the course, I have used several online programs — such as WordPress, Vimeo, SurveyMonkey, Twitter, and Facebook. Using WordPress, I was able to create my own online blog storing all my work and progress. This includes a host of videos, screenshots, photos, and write-ups, which I update regularly. I also made a Vimeo account to upload all my videos, which I was then able to embed into my blog posts. During the planning phase of my music video, I used SurveyMonkey to conduct a target audience survey. This was an effective way for me to take into account my target audience when planning the locations, characters, costumes and props that I would use for my music video. Additionally, using the most popular social networking sites such as Twitter and Facebook to promote my survey, I was able to collect a range of results easily and efficiently. What’s more, through publicising my artist online — by showcasing digipaks, posters, tour dates and promotional videos — I was able to reach out to my specific target audience, ultimately generating a fan base.
Each of these programs has been invaluable in terms of extending my knowledge about technologies, and has helped greatly in the construction of my final media product.